New Revenue Streams with AI in Banking
Contovista leveraged AI to unlock new revenue streams, transforming customer experiences and internal operations. With two validated business opportunities, they’re now poised for innovation, growth, and a stronger market presence.
Main Challenge
Contovista helps banking institutions use data strategically to create relevant and hyper-personalized digital banking experiences for their customers.
Their team reached out to Visium with a vision: to reimagine the customer experience and transform internal banking operations. Contovista sought to explore how data and AI could unlock new possibilities for both, all while expanding the company's product portfolio with innovative ideas.
Our goal was to identify and validate impactful, scalable AI-focused business cases aligned with Contovista’s overall company strategy. With this goal in mind, we sought to balance quick-to-market solutions with long-term, groundbreaking innovation.
How We Helped
We used a structured, two-phase approach to ensure alignment and tangible outcomes.
Phase 1 - Business Opportunity Identification
The objective was to find and prioritize high-impact use cases that synergize with Contovista's existing offerings, add customer value, and scale as needed. Through in-depth market analysis, competitor research, and stakeholder workshops, we identified and prioritized the business opportunities with the highest potential.
Phase 1 resulted in a comprehensive list of ideas with high-level business cases prioritized for further evaluation and development.
Phase 2 - Business Opportunity Validation
The objective was to discard or validate prioritized business opportunities through meticulous analysis accompanied by interviews with banks and other financial institutions. We worked with Contovista through workshops, interviews, and market sizing analyses to evaluate and select business ideas to pursue further and implement.
Phase 2 resulted in comprehensive deep-dive reports with financial models, roadmaps for the prioritized ideas, and two validated business opportunities supported by clear implementation plans.
The Impact
Our collaborative process led to identifying and validating two transformative business ideas ready for implementation, setting Contovista on a clear path to a diversified portfolio and revenue growth.
Achieved strategic alignment by unifying internal teams through engaging workshops and seamless stakeholder collaboration.
Increased market confidence with robust, ROI-driven business cases that inspire trust and excitement among clients.
Improved market presence by aligning innovation with customer and partner expectations to strengthen competitive positioning.
The future of banking innovation is being redefined, stay tuned for Contovista’s next big move in the market!
René KohlerCEO at Contovista Working with Visium has been invaluable for us at Contovista. From the initial phase of identifying promissing business opportunities to the validation of concrete ideas, Visium impressed us with their expertise, structured approach, and collaborative spirit. Through workshops, market analysis, and stakeholder engagement, they helped us develop innovative and scalable ideas that align perfectly with our strategy.